“Consider considerations carefully” a quote from Katarina Jellinek.
For instance; Is there any difference between “Writing for the web” or writing a book?I guess that it is important to consider who your audience is; whether writing for a book, magazine, newspaper, newsletter, essay, webpage, sales letter or love letter.
As an example; if you set out to write a factual book you need to stick to the facts – include factual data from recognized sources backed up by recognized authorities. Otherwise your credibility will be lost to your audience.
Writing a love letter, no matter how sincere will not be taken seriously if the recipient does not perceive the letter to apply to them personally.
An article about camping [no matter how good] won’t be considered for submission in a fashion magazine.
News journalists writing for newspapers should not present their personal opinions. Instead their job is to report the news.
Newsletters should relate to the topic of the newsletter that people have requested.
Webpage content needs to cover the topic of the keywords by which people came to the webpage via the search engines.
Writing for Web Page Content
When setting up a web page for the public to visit ask yourself the following questions:
• Am I supplying the information that my web page advertises to deliver?
Example: You inserted the keywords “animal husbandry” in your meta tags.Therefore your content should cover “animal husbandry” – The care of animals.Your content should NOT be about what an animal your husband is – different topic altogether.
• Always think about what your visitor expects to find on your web page.Put yourself in your visitor’s shoes. After searching for a topic on the search engine, your page was selected above all the rest. This is because your page description came closest to the visitor’s inquiry. If your page content does not live up to its description your visitor will be disappointed and leave your site.
• Make your content easy to navigate and keep your pages as uncluttered as possible. Bold headings help the visitor to scan quickly to the part that interests them. If visitors don’t find what interests them quickly they are more likely to leave your site to find the information somewhere else.
Address your customers needs and wants on sales pages.
If your product can fulfil the need of your customer you are more likely to make a sale. Therefore emphasise the benefits of your product for your customer.
Example: This product XXX will ensure that you will get a good nights sleep is better than; Buy this product XXX because it’s the best, cheapest etc., in the world!
Proof read your content.
Go to the trouble and proof read your content – or get someone to proof read it for you.
Gross spelling errors, incorrect grammar and bad layouts are an insult to your readers. Remember that trust and credibility are important factors to establishing a clientele Online.
Unless your site is advertised as an Adult site.
Keep your language clean – make sure that your content is suitable for family viewing.
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© copyright Katarina Jellinek 2007 You have permission to use this article for reprint or web content as is, in it’s entirety; including this copyright notice.
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